sephora color match covid

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Try to match the foundation.

. Shop Now Save Big. At Sephora and Ulta the pandemic is changing the makeup buying experience The virus has put an end to makeup testers and is forcing beauty assistants to take. Youre only a few clicks away from your perfect foundation shade.

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Ad Browse Our Great Selection Of Lancome Makeup. Aside from increasing exposure of Black-owned brands addressing BIPOC customer concerns in its shade-matching technology is also a focus for Sephora. Even before COVID-19 brought an end to tester products the sanitary condition of the former makeup store staples were called into question.

Ad Explore New Beauty Add Best-Selling Products To Your Look. Sephora first launched Color iQ in 2012 in partnership with the Pantone Color Institute to help shoppers find the foundation and concealer that are the best scientific match. To our Beauty Community We hope that you and your loved ones are staying healthy and safe during this challenging time.

Sephora also plans to relaunch its Color iQ foundation matching with new in-house AI technology to make it more accessible to BIPOC skin tones which have been underserved by. Sephora employees are equipped with a handheld device that can scan a shoppers skin and since its launch Sephora stores have generated 14 million Color IQ matches. As we all continue to monitor the novel coronavirus COVID-19 situation very closely we wanted to reach out and share the actions Sephora North America is taking to keep.

Discover The Latest Today. Wide Variety of Items in Stock. Discover the best matches to the foundation shade that you already wear.

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